FOCUS & SCOPE

Nolegein - Journal of Advertising and Brand Management is focused towards the rapid publication in the following areas of

  • Advertising theories and their relationship with practice
  • Media Research, advertising and communications
  • Promotional Research and management
  • Cross media research and management
  • Consumer research and advertisement analysis
  • Types of advertising
  • Sales promotions
  • Media and advertising approaches
  • Rise in new media
  • Crowdsourcing
  • Global advertising
  • Foreign public messaging
  • Diversification
  • New technology
  • Advertising research
  • Social media
  • Advertising and organisational responsibilities
  • Cognitive information models
  • Hierarchy of effects models
  • Foote, Cone, Belding (FCB) planning grid
  • Advertising planning
  • Careers in advertising management

Sections covered by this journal are review papers, research papers, interviews, news, companies/ institutions write-ups, short popular articles and case studies.

All contributions to the journal are rigorously refereed and are selected on the basis of quality and originality of the work. The journal publishes the most significant new research papers or any other original contribution in the form of reviews and reports on new concepts in all areas pertaining to its scope and research being done in the world, thus ensuring its scientific priority and significance.