Project Feasibility Key to Guest Satisfaction in a Jaypee Hotels 5-Star Chain Hotels

Authors

  • Mohit Chandra Professor

Keywords:

Project, feasibility, Guest satisfaction, Hotels

Abstract

Location is a major aspect for success for a hotel project. For a commercial hotel, city centre is ideal while for an airport hotel proximity to airport is ideal. The site selection has a direct impact on occupancy and return on investment. A proper market feasibility report of market segment is necessary before starting a project. A study of consumer behaviour and spending power is important. Sustaining quality of services is the key to branding.

Additional Files

Published

2018-07-27

How to Cite

Chandra, M. (2018). Project Feasibility Key to Guest Satisfaction in a Jaypee Hotels 5-Star Chain Hotels. NOLEGEIN-Journal of Advertising and Brand Management, 1(2), 1–8. Retrieved from https://mbajournals.in/index.php/JoABM/article/view/155