Project Feasibility Key to Guest Satisfaction in a Jaypee Hotels 5-Star Chain Hotels

  • Mohit Chandra Professor

Abstract

Location is a major aspect for success for a hotel project. For a commercial hotel, city centre is ideal while for an airport hotel proximity to airport is ideal. The site selection has a direct impact on occupancy and return on investment. A proper market feasibility report of market segment is necessary before starting a project. A study of consumer behaviour and spending power is important. Sustaining quality of services is the key to branding.

Published
2018-07-27
How to Cite
CHANDRA, Mohit. Project Feasibility Key to Guest Satisfaction in a Jaypee Hotels 5-Star Chain Hotels. NOLEGEIN-Journal of Advertising and Brand Management, [S.l.], p. 1-8, july 2018. ISSN 2581-530X. Available at: <http://mbajournals.in/index.php/JoABM/article/view/155>. Date accessed: 25 may 2019.
Section
Research Paper