An Investigation on consumer Perception & Acceptance of Mobile Marketing - The Case of Young Customer in Delhi NCR

  • Akash Tyagi Student
  • Amit Senger Student

Abstract

This Study related to marketing with the help of mobile phones will help the brand managers to communicate with the customers through SMS, MMS and other available services. “Today’s youngsters are tomorrow’s Consumer” this fact should be considered by every marketer, there is a need to prepare youngsters to consider different consumption patterns. This is done with the aim to empower young consumers to Capture the market scenario through his new product and marketing strategies. on the other hand, Producers have powerful resources to change the attitude of young consumer and therefore the consumers or youngsters cannot adopt defensive strategies. The competition faced by these producers are high that they must adopt new and improved way of marketing through which they can survive in competitive market. Marketers have to ensure that they reach the core customers while marketing their product.


In now a day's Mobile Marketing very influencing factor that easily attract the consumer towards the product. Younger consumers are mostly using mobile marketing. Therefore, mostly the companies are targeting the younger consumer. On the basis, we are study on the perception and accepting of mobile Marketing between the younger Consumers.

Published
2019-02-19
How to Cite
TYAGI, Akash; SENGER, Amit. An Investigation on consumer Perception & Acceptance of Mobile Marketing - The Case of Young Customer in Delhi NCR. NOLEGEIN-Journal of Advertising and Brand Management, [S.l.], p. 14-24, feb. 2019. ISSN 2581-530X. Available at: <http://mbajournals.in/index.php/JoABM/article/view/229>. Date accessed: 24 aug. 2019.
Section
Research Paper