HealthFitness, the Mantrato Achieve Customer Loyalty in Indian Urban Market, Evidence from India

  • BhargavKamalax Revankar Global Business School

Abstract

Since ancient days, Indian conventional practices were additionally towards health and fitness, which are reflected in numerous items from toothpaste to repellents. This paper comprehends the relationship advertising idea and analyzes human services and relates segments that have an immediate effect on any social methodology. Relationship advertising through ‘health-fitness’ has turned into a worthy subject as it influences the utilization conduct of individuals. This research was done for Twin city Hubli-Dharwad with 412 respondents. This study was needed to study the customer loyalty in Yoga marketing in the Urban Indian Market. The objective is to get reliable towards the factors, ‘Brand’, ‘Product', and ‘Services’ that may help the company in planning their future activities. “Reasons why customers prefer Health-fit products?” are revealed in this research. “Health-Fitness unique trends", in India, so there is a huge market Potential. This research will also help to be one of the best leading service sectors in India.

Published
2019-02-20
How to Cite
REVANKAR, BhargavKamalax. HealthFitness, the Mantrato Achieve Customer Loyalty in Indian Urban Market, Evidence from India. NOLEGEIN-Journal of Advertising and Brand Management, [S.l.], p. 25-31, feb. 2019. ISSN 2581-530X. Available at: <http://mbajournals.in/index.php/JoABM/article/view/230>. Date accessed: 24 aug. 2019.
Section
Research Paper