THE SATISFACTION LEVEL OF CUSTOMERS OF AMUL MILK IN PORBANDAR CITY

Abstract

Customer satisfaction plays an important role in the field of marketing. Through needs and wants, any company can easily satisfy the customers. This research paper is based on the satisfaction level of customers of Amul milk in Porbandar city. The main motto behind this research paper is to know how many customers are using Amul dairy products and out of them how many customers are being satisfied. Under my research methodology, my research plan was Porbandar city and research techniques was questionnaire. For this reason, I had 200 samples. Personal survey is the best method for collecting the reliable data. While buying Amul Milk, 77% of the total respondents believe that Quality is the most important factor where 5%, 3%, & 15% of the total respondents believe that Price, Package & Brand Name are the most important factors. If the price of Amul Milk will increase, 60% of total respondents would to buy Amul Milk. 98% of the total respondents are satisfied with Amul Milk. Here, I also attached findings and suggestions for more understanding.