ADVERTISING TRENDS – INDIAN PERSPECTIVE

Abstract

Advertising is the backbone of any business enterprise. Success of a business largely depends on the effectiveness of the advertising campaigns conducted by it.  Advertising is the paid form of communication with the users of products or services. The better is this communication; the better would be the result. Advertising is omnipresent, though people are not aware of it. In India, advertising ranges from hawkers shouting and selling their products to use of most advanced technological tools. Certainly, Advertising has changed with passage of time, but the need of Advertising remains the same.

 Advertising tools are developing day in and day out. Businesses nowadays use all possible advertising tools to reach their customers (existing and prospective) and for effective brand management. It has become mandatory for the business to adapt to the latest trends in advertising. There must be a right mix of traditional as well as modern methods of advertising. Business failing to do so is sure to lag and lose the race.