IMPACT OF DIGITAL MARKETING ON THE CONUSMER BUYING BEHAVIOR (with special reference to Online Food Services in Central India)

Abstract

The Mobile era has brought a revolution in the world of marketing. All the traditional modes of doing business have turned obsolete. The technological era has taken over the minds of the consumers as everything is just one click away. The internet is being used as a pathway for advertising and selling the products.  A large swath of the internet has been taken over by the food industry. The aim of the research paper is to study the influence of Digital Marketing on the buying behaviors of the customers. The paper also covers various challenges to which the food online market is exposed and the areas of growth as well. The purpose of the research paper is understanding the factors influencing the perceptions, attributes of various online portals and the consumer satisfaction towards the online delivery system.