Marketing of Hospitality and Tourism services in India

Abstract

India is outstanding for its rich social legacy and assorted variety. With the changed situation and headway of innovation, where the time and separation pressure lead to the chance to an individual to travel around the globe just with less timeframe. India may not be ready to draw in enough abroad visitors just with its beautiful, rich structural and fantastic magnificence; yet in addition, its conventional qualities and neighborliness pulled in a great many visitors. The Indian qualities and saying of "Atithi Devo Bhav" are not simply a showcasing procedure to upgrade the travel industry however something acquired from the way of life and ethos. Regardless of all, the Indian tourism industry has yet not been capable to create its maximum capacity. The present investigation manages special advertising procedures received for improving the presentation of our Indian travel industry. This study is additionally centered around how the travel industry part added to the Indian economy.