A STUDY ON BRAND LOYALTY AND SATISFACTION TOWARDS RAMRAJ COTTON TIRUPUR

Abstract

This study aims to find out the brand loyalty and satisfaction towards the Ramraj cotton at tirupur. Brand loyalty is defined as encouraging approach towards a brand and dedication to purchase the similar product or service continually now and in the future from the same brand, regardless of a competitor's actions or changes in the surroundings. Objectives of this study is to measure brand loyalty and customer satisfaction  of Ramraj Cotton, to examine the various factors influencing brand loyalty of Ramraj Cotton and to study the impact of customer satisfaction on brand loyalty. The researcher has adopted descriptive research design for the purpose of this survey for this study 125 respondents were selected through simple random sampling method. Many statistical were used this study like correlation, ANOVA and Ranking method. The present study deals with the analysis of brand loyality and satisfaction towards the Ramraj cotton at tirupur.