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About the Journal
NOLEGEIN-Journal of Consumer Behavior & Market Research (NJCBMR)
Journal DOI: 10.37591/NJCBMR
Dr. Vivek Yeshwant Dhupdale
Shivaji University, Kolhapur, Maharashtra, India
Department of Management Studies (MBA)
Email - email@example.com
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AIM AND SCOPE
NOLEGEIN-Journal of Consumer Behavior & Market Research is a peer reviewed journal and provides a platform to discuss new issues in the area of Promotional Research and management. The journal also seeks to advance the quality of research by publishing papers introducing or elaborating on Sales promotions and Global advertising. It's a biannual journal, started in 2018.
Focus & Scope Cover
- Market information
- Market segmentation
- Market trends
- Marketing effectiveness
- Customer analysis
- Choice modeling
- Competitor analysis
- Risk analysis
- Product research
- Advertising the research
- Marketing mix modeling
- The purchase decision and its context
- Risk perception and risk reduction activities
- Online Shopping
- Affect: Emotions, feelings, and mood
- Customer loyalty
- Ethnographic research
Readership: Graduate, Postgraduate, Research Scholar, Faculties, Institutions
Indexing: The Journal is index in Google Scholar, DRJI, SJIF (Under Process)
Submission of Paper:
All contributions to the journal are rigorously refereed and are selected on the basis of quality and originality of the work. The journal publishes the most significant new research papers or any other original contribution in the form of reviews and reports on new concepts in all areas pertaining to its scope and research being done in the world, thus ensuring its scientific priority and significance.
Manuscripts are invited from academicians, students, research scholars and faculties for publication consideration.
Papers are accepted for editorial consideration through email firstname.lastname@example.org
Subject: Customer analysis and purchase decision and its context
Plagiarism: All the articles will be check through Plagiarism Software before publication.
Frequency: Two issues per year
Publisher: MBA Journals (Consortium eLearning Network Pvt Ltd)
Address: A-118, 2nd Floor, Sector-63, Noida, Uttar Pradesh-201301, India
Phone no.: 0120-478-1218/ Email: email@example.com