FOCUS & SCOPE

Nolegein - Journal of Consumer Behavior and Market Research is focused towards the rapid publication in the following areas of

  • Market information
  • Market segmentation
  • Market trends
  • Marketing effectiveness
  • Customer analysis
  • Choice modeling
  • Competitor analysis
  • Risk analysis
  • Product research
  • Advertising the research
  • Marketing mix modeling
  • The purchase decision and its context
  • Risk perception and risk reduction activities
  • Brand-switching
  • Online Shopping
  • Affect: Emotions, feelings and mood
  • Customer loyalty
  • Ethnographic research

Sections covered by this journal are review papers, research papers, interviews, news, companies/ institutions write-ups, short popular articles and case studies.

All contributions to the journal are rigorously refereed and are selected on the basis of quality and originality of the work. The journal publishes the most significant new research papers or any other original contribution in the form of reviews and reports on new concepts in all areas pertaining to its scope and research being done in the world, thus ensuring its scientific priority and significance.