Comparative Analysis in Piping Industry: An empirical study by Mixed Methodology in Research

Abstract

This paper presents the comparative study of pipe industry regarding to Ashirvad and Finolex pipes with its competitors. Competitive analysis as a method is used in the formulation strategic plans in most organizations; usually it is adopted due to its rational process of making long term strategies. This is the procedure for identifying specific acceptable strategy for each individual organization, by its own particular circumstances. The main aim of this paper is to know about the dominant players in the plumbing market and to identify the factors that influence the builders and contractors towards choosing plumbing piping material. The central focus of the study is to know about the various elements in terms of quality, availability, pricing on which company needs to work to compete with its competitors which ultimately leads to increase in market share of Ashirvad and Finolex pipes. The study was carried out across builders and contractors across South Kolkata region to ascertain the customer/ consumer behaviour with regards to plumbing market.