Consumers Attitude Toward Online Shopping

Abstract

Online shopping is the easiest method to shop for products in the today’s busy world. Previously shoppers have to go to physical shops and buy their products. Now the trend has been changed; and therefore, the shoppers want their required products at their door step. Online shopping is more convenient to the shoppers through which they can have many choices without wasting their time. The present paper examines the online shopping behavior of consumers and perception of online customers. Primary data have been collected through questionnaire in order to ascertain the behavior of the consumers in online shopping. Two hundred and eighty consumers residing in Coimbatore have been selected through convenience sampling method. It is found that consumers feel it cheaper and simple to purchase by cash payment options. Thus, the consumers feel that online shopping is time consuming and convenient to use.