Apparel Industry in India

Authors

  • Sailee Bharne Student
  • Namrata Chaube Student

Keywords:

apparels, buying behavior, consumer, fashion, purchase, western

Abstract

India has always been one of the countries with big fashion hubs. The fashion in India has always been versatile. It changes from state to state, region to region. People have started adopting fashion from western countries. There has been a vast influence of western culture on the Indian consumer market. The current study examines the apparel buying behavior of Indian consumers through three dimensions, viz. income and buying habits, influence, and medium of shopping.

Published

2020-06-27

How to Cite

Sailee Bharne, & Namrata Chaube. (2020). Apparel Industry in India. NOLEGEIN-Journal of Consumer Behavior &Amp; Market Research, 3(1), 21–24. Retrieved from https://mbajournals.in/index.php/JoCBMR/article/view/495