http://mbajournals.in/index.php/JoCBMR/issue/feed NOLEGEIN-Journal of Consumer Behavior & Market Research 2020-12-18T05:16:54+00:00 Journal Manager supriya@celnet.in Open Journal Systems http://mbajournals.in/index.php/JoCBMR/article/view/643 Consumer Ethnocentric Attitude of Indian Emigrants in Their Host Country with Special Reference to Zambia 2020-12-15T10:54:08+00:00 A. Ananda Kumar profsearchanandu@gmail.com S. Vignesh profsearchanandu@gmail.com <p><em>In this paper, the researcher examines the state of consumer ethnocentrism of Indian </em><em>emigrants in Zambia. The spotlight of this study is to find out the consumers' ethnocentric </em><em>tendencies, especially among those Indians who reside in Zambia during the study time. The </em><em>researcher used a questionnaire to gather the data from the respondents. Percentage analysis </em><em>and multinominal logistics regression tool to test the research hypothesis were used. It was </em><em>found that consumers' ethnocentric tendencies do not play the most important role in </em><em>purchasing goods among Indian emigrants. The results specify that consumer's ethnocentric </em><em>tendency negatively connected with the intention to obtain Indian goods. </em></p> 2020-12-15T10:54:08+00:00 Copyright (c) 2020 NOLEGEIN-Journal of Consumer Behavior & Market Research http://mbajournals.in/index.php/JoCBMR/article/view/644 The Indian Financial Institutions—Struggling and Surviving during Economic Turbulence 2020-12-18T05:16:54+00:00 Sachin Thomas Mathews sachinthomasmathews@gmail.com <p><em>During the last few years, financial institutions like banks and other financial institutions has </em><em>to come up with various challenges due to the emergence of policies of governments as well </em><em>drastic changes in the economy. Moreover, the emergence of digitalization is yet another </em><em>serious concern of financial institutions. Furthermore, the competition in the field of financial </em><em>sector is a serious concern for many institutions, especially those who maintained a </em><em>traditional manner of banking for decades. And many more threats like the pandemics, </em><em>industrial stagnancy, and global recession also made the financial institutions in a lagging </em><em>mode. In this scenario, it is a great time to think about struggling and surviving of these </em><em>backbone institutions of a country. So now the time for a discussion specially focused on the </em><em>struggling and surviving of financial institutions during economic instability. </em></p> 2020-12-15T11:04:34+00:00 Copyright (c) 2020 NOLEGEIN-Journal of Consumer Behavior & Market Research http://mbajournals.in/index.php/JoCBMR/article/view/645 A Study on Impact of COVID-19 Pandemic on Consumer Buying Behavior in PCMC Area 2020-12-15T11:24:17+00:00 Ganesh Radhakrishnan 20134rg@gmail.com <p><em>The impact of the corona virus pandemic on the economy has been devastating. With millions </em><em>forced to stay at home and retail shops, except those providing essential services, shut, </em><em>analysts claim that the pandemic will have long-term consequences on consumer behavior. </em><em>While some claim that consumers are likely to switch to online services, others argue that a </em><em>few weeks of change won’t result in a fundamental shift in behavior. What can we expect </em><em>from consumers after the COVID-19 pandemic? </em></p> 2020-12-15T11:24:17+00:00 Copyright (c) 2020 NOLEGEIN-Journal of Consumer Behavior & Market Research http://mbajournals.in/index.php/JoCBMR/article/view/556 Consumers’ Brand Preference of Laptop for Kathmandu, Nepal 2020-12-07T09:45:09+00:00 Anjay Kumar Mishra anjay.mishra@apexcollege.edu.np Shyam Shah anjay.mishra@apexcollege.edu.np <p>The study focuses on the analysis of consumer’s brand preference for laptop. The study carefully examined its set objectives with the adaptation of a suitable methodology. The purpose of the study is to identify the factors those are important to people while purchasing particular brand of laptop. It could be factors like brand image, price, features, configuration, convenience of service, audio quality, video quality, brand name etc. Through the finding of the study, it will help us to better understand brand preference practices of laptop market. It will also help us to know the extent to which the customers are involved in brand searching, analyzing its attributes, brand choice etc. In addition to this, it will also be helpful to develop the profile of specific consumer for specific brand. Similarly, we would also get to know the most favorable brand by knowing the buyer’s perception and responses to various features and attributes of product. The marketers can also trace out the important reasons for brand preference. Then, marketer can focus according to choice, perception, and preference of buyers.</p> 2020-12-07T00:00:00+00:00 Copyright (c) 2020 NOLEGEIN-Journal of Consumer Behavior & Market Research http://mbajournals.in/index.php/JoCBMR/article/view/549 To Study the Effectiveness of Radio Transmissions in Retail Outlets on Consumer’s Buying Behaviour. 2020-12-07T09:20:54+00:00 Ishika Jain ishikajain112@gmail.com <p>Consumer’s buying behaviour has always been a complex phenomenon. Numerous research studies have been carried out on this subject. This research will provide more insight into this subject through radio transmissions in retail outlets. It will study the effectiveness of instore radio, i.e., music which is being played in the background with timely updates regarding discounts and offers in various retail outlets. To have authentic information, the research will be carried out on primary data in the form of questionnaire surveys and interview method. It will study that what difference does music creates in the ambiance of outlet and how it affects sales. In this cut to throat competition, every brand wants to maintain its market share which makes them employ various strategies to attract their customers, instore radio is one of them.</p> 2020-12-07T09:20:54+00:00 Copyright (c) 2020 NOLEGEIN-Journal of Consumer Behavior & Market Research