NOLEGEIN-Journal of Consumer Behavior & Market Research MBA Journals (Consortium eLearning Network Pvt Ltd) en-US NOLEGEIN-Journal of Consumer Behavior & Market Research 2581-4400 Why Mathematics Is an Easy and Enjoyable Subject in Some Schools in Kerala? <p><em>Mathematics is considered as the most difficult subject in our schools. As a subject, </em><em>mathematics has its own characteristics which are different from other subjects. Logical </em><em>derivation of concepts and problem solving are important in mathematics learning. Due to </em><em>various reasons, our mathematics periods are time for applying formulae for problem solving </em><em>in a mechanical way. However, some schools say another story on mathematics – students </em><em>perform well in mathematics and they like math teachers. This study is an attempt to find out </em><em>factors behind it. The findings of the study will be helpful for teachers to make teaching– </em><em>learning process fruitful. </em></p> Jayadevan S.K Copyright (c) 2020 NOLEGEIN-Journal of Consumer Behavior & Market Research 2020-06-27 2020-06-27 8 12 Apparel Industry in India <p><em>India has always been one of the countries with big fashion hubs. The fashion in India has always </em><em>been versatile. It changes from state to state, region to region. People have started adopting fashion </em><em>from western countries. There has been a vast influence of western culture on the Indian consumer </em><em>market. The current study examines the apparel buying behavior of Indian consumers through </em><em>three dimensions, viz. income and buying habits, influence, and medium of shopping.</em></p> Sailee Bharne Namrata Chaube Copyright (c) 2020 NOLEGEIN-Journal of Consumer Behavior & Market Research 2020-06-27 2020-06-27 21 24 Digital Food Apps: To Analyze Factors Affecting Online Food Services in Haldwani City <p><em>Single window for ordering food from a broad array of outlets, digital food delivery apps</em><em>,</em><em>&nbsp;have become the norm over the last few years. This development has revolutionized the outlook of the society by delighting clients of various age brackets. In the present times</em><em>,</em><em>&nbsp;the customers have a choice from a broad range of food outlets delivering them food to their locations with finest offers and reasonable prices. This certainly has enlarged their day</em><em>-</em><em>to</em><em>-</em><em>day business by giving boost to digital food apps as well as universalizing it across the nation. The digital food apps place a food menu online with the assistance of mobile apps such as Zomato, Swiggy, Uber Eats</em><em>,</em><em>&nbsp;to name a few. Science and technology are expanding daily and unquestionably</em><em>;</em><em>&nbsp;it can be said that the discovery of Internet services ha</em><em>s</em><em>&nbsp;increased the nation's digital business ventures. These mobile apps over the years have supported everyone in some way or the other</em><em>,</em><em>&nbsp;and the current addition is the digital food apps where the preferred food articles are transported at the customer's doorway. It frees clients from stopping over to the food outlets and the stretched delays at the food outlets. In this paper</em><em>,</em><em> an attempt has been made to study the factors that affect the customers to use online food services in Haldwani City.</em></p> Dr. Amanjeet Singh Sethi Ritvik Dubey Copyright (c) 2020 NOLEGEIN-Journal of Consumer Behavior & Market Research 2020-06-01 2020-06-01 13 20 A Study of Impact of Psychographics on Impulse Buying Behaviour with Mediating Role of Brand Loyalty: A Conceptual Framework <p><em>Customer expectations have changed with the explosive growth of extraordinary customer experience in the store that keep them coming back and making purchase on impulse. The personal and social characteristics play a vital role in shaping the buying behaviour of each individual consumer. Brand loyalty is a positive feeling of the consumer toward a brand and their dedication to select and purchase the same product or service from the same brand, irrespective of the efforts of competitions. The current research is conceptual in nature and intended to present a framework to investigate the impact of psychographics on impulse buying behaviour, and how it is mediated by brand loyalty. The impulse buying behaviour has been conceptualized as the behaviour to react in an unplanned and instantaneous way after getting exposed with stimuli inside the store. This study will contribute uniquely in understanding the relationship between psychographics and impulse buying behaviour with mediating effect of brand loyalty. </em></p> Abu Bashar Copyright (c) 2020 NOLEGEIN-Journal of Consumer Behavior & Market Research 2020-06-05 2020-06-05 1 7 Consumers Attitude Toward Online Shopping <p><em>Online shopping is the easiest method to shop for products in the today’s busy world. </em><em>Previously shoppers have to go to physical shops and buy their products. Now the trend has </em><em>been changed; and therefore, the shoppers want their required products at their door step. </em><em>Online shopping is more convenient to the shoppers through which they can have many </em><em>choices without wasting their time. The present paper examines the online shopping behavior </em><em>of consumers and perception of online customers. Primary data have been collected through </em><em>questionnaire in order to ascertain the behavior of the consumers in online shopping. Two </em><em>hundred and eighty consumers residing in Coimbatore have been selected through </em><em>convenience sampling method. It is found that consumers feel it cheaper and simple to </em><em>purchase by cash payment options. Thus, the consumers feel that online shopping is time </em><em>consuming and convenient to use. </em></p> Dr. Jelsy Joseph J. Karthikeyani Copyright (c) 2020 NOLEGEIN-Journal of Consumer Behavior & Market Research 2020-06-27 2020-06-27 25 32