Journal of Consumer Behavior, Journal of Market Research, Journal of Market information, Market segmentation research, Market trends Journal, Marketing effectiveness, Customer analysis, Choice modeling, Competitor analysis, Risk analysis, Product research, Advertising research, Marketing mix modeling, purchase decision context, Risk perception, Risk Reduction Activities, Brand-switching, Online Shopping Journal, Affect Emotions, feelings and mood, Customer loyalty, Ethnographic research, Consumer

Vol. 4 No. 1 (2021): NOLEGEIN Journal of Consumer Behavior & Market Research

Published: 2021-07-09

Research Paper

Shifting Customer Preference and Smart Phones

Prashant Dubey
Economic Crash of Covid-19

Abhishek Nagar, Abhishek , Abhishek Kumawat, Aaryan Arora
Impact of COVID-19 on Consumer buying Behaviour towards Online Shopping in India

Rohit Kumar , Isha Mishra
A Structural Change in Demand for Service-due to Income Elasticity: A Macro Analysis

Ruchi Rathore
Correlates of American Web Series with Product Preference: Patterns of Influence on Indian Consumers

Samuel S Mitra , Peter Arockiam. A, Milton Costa, Priyadarshini Rasquinha, Aparajita Hembrom, Ruby Mary Notts