E-Marketing the Future of Marketing Field

Authors

  • Ganesh Radhakrishnan Ex -Serviceman

Keywords:

E-marketing, future of marketing, marketing field

Abstract

Globalization and technological improvements are imminent and those that embrace it today will be better prepared for tomorrow. E-marketing is growing at a dramatic pace and is impacting customer and market behaviours. These have made organizations to incorporate budget allocation and to start incorporating e-marketing as the main form of marketing and try to meet their targeted customers’ needs to the satisfaction. This topic tries to investigate and states what is e-marketing, what the current trend of the marketing field is and what the future of the marketing field is. The current pandemic of COVID-19 has made all the sectors to thinks about e-marketing. The topic has found and concluded that e-marketing is the future as it has been positively affected by the current technological change which has made the use of smartphones and gadgets a necessity.

Additional Files

Published

2020-12-08

How to Cite

Radhakrishnan, G. (2020). E-Marketing the Future of Marketing Field. NOLEGEIN- Journal of Entrepreneurship Planning, Development and Management, 3(2), 24–29. Retrieved from https://mbajournals.in/index.php/JoEPDM/article/view/591

Issue

Vol. 3 No. 2 (2020): NOLEGEIN Journal of Entrepreneurship Planning, Development and Management

Section

Research Paper

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