Corporate and Business Strategies of Tesla Company

Authors

  • Ganesh Reddy Gali UNIVERSITY OF BEDFORDSHIRE

Keywords:

choice of business strategy, evaluation of strategies, feasibility, market penetration, product/service and hybrid strategy

Abstract

Tesla Company has become one of the leading electric vehicle manufacturing companies in the US market. The differentiation strategy currently adopted by Tesla Company is not making the organisation distinct in the US electric vehicle industry. This report has recommended the favourable corporate and business strategic directions for Tesla in order to achieve its strategic vision and thereby gain sustainable competitive advantage in the US market. At the corporate level, market penetration and the product/service development strategies are proposed for Tesla. At the business level, hybrid strategies are proposed for Tesla Company in the US electric vehicle market. The evaluation of these proposed corporate and business strategies showed that these strategies are suitable, acceptable and reliable. Taking all these findings, this report recommends Tesla to implement internally consistent HRM practices, integrated marketing communications and transformational leadership style to deal with the change.

Additional Files

Published

2020-12-02

How to Cite

Gali, G. R. (2020). Corporate and Business Strategies of Tesla Company. NOLEGEIN- Journal of Entrepreneurship Planning, Development and Management, 3(2), 10–23. Retrieved from https://mbajournals.in/index.php/JoEPDM/article/view/593

Issue

Vol. 3 No. 2 (2020): NOLEGEIN Journal of Entrepreneurship Planning, Development and Management

Section

Research Paper

License

International Journals Publisher

Journal – Copyright Transfer Form

In consideration of publication in the ‘JOURNAL’___________________________________________

Of the article entitled ‘Article Title’________________________________________________

Corresponding Author’s Information:

Name:

E-mail:

Contact Number:

I herein assign Journals Pub full copyright in all forms in the above mentioned contribution/article, including any supplementary material that we may author in support to the contribution. The copyright transfer covers exclusive rights to reproduce and distribute the contribution, including reprints, translations, photographic reproductions, microform, electronic form (offline, online), or any other reproductions of similar nature.

I/we declare that the above said contribution is not published anywhere either in parts or in whole except in the abstract form, in any journal or magazine for private and public circulation, and is not under consideration for publication elsewhere.

I/we warrant that the contribution is original and except the reference to the copyrighted work of the experts and is included only after the permission of the copyright holder, it does not contain any libelous statement that infringe any patent, copyright, trade mark, statuary right and property right of others.

I/we will not publish the above said contribution anywhere else without prior written permission of the publisher.

I/we also agree that the authorship of the article belong to the above mention author/authors.

Comments to the editors can be mentioned here

 ________________________________________________________________________________

 Journal – Copyright Transfer Form

Author Names

Author Signatures

1)

___________________________

___________________________

2)

___________________________

___________________________

3)

___________________________

___________________________

4)

____________________________

____________________________

India Liaisoning Office: Office No-4, 1 Floor, CSC, Pocket-E, Mayur Vihar, Phase-2, New Delhi-110091 India

E: [email protected]  || W: www.journalspub.com || T: +91 120 4347644   || M: 08130806555