An analytical study on adoption of digital wallet & its effect on consumer behavior (A research conducted in Delhi-NCR)

Abstract

This study on adoption of digital wallets & it’s the effect on consumer behavior was conducted to determine if and what has been the contribution of digital wallets in a cash-based payment system. Practically, this research will be useful for the business stakeholders of digital wallets who would like to expand the business to earn more market share. Subsequently, he discussed the risks and challenges faced by consumers while using digital wallets and highlights remedies which successfully overcome these barriers.