Competitiveness and Innovative Strategies—A Prospective Study

Authors

  • Geetanjali Wani Librarian
  • H. S. Vyas

Keywords:

competitors, customer satisfaction, dynamic challenges, levels of organization, market share

Abstract

Management is required on each level of organization to succeed with business activities. Good management is the boon for companies, which can lead the organization to prosperity. In the present era of globalization, the companies must face varied dynamic challenges; to tackle all these challenges, the management of company should be innovative and competitive. Now company’s management, by using their strategies and tactics, splits the major task into small groups of activities and divides them among the concerned groups. As in retail sector, some companies use their innovative management ability to compete the competitors either in terms of advertising or selling and try to cover the maximum market share. In telecommunication sector, mobile SIM companies, management is using their innovative strategies to attract the customer on economical price, even provides the extra talk time and free seconds with new as well as old SIM; still they earn higher profit. Thus, the innovativeness and competitiveness in management is required to transform the business from unfavorable situation to favorable situation and earn maximum profit with customer satisfaction

Additional Files

Published

2019-01-03

How to Cite

Wani, G., & Vyas, H. S. (2019). Competitiveness and Innovative Strategies—A Prospective Study. NOLEGEIN-Journal of Global Marketing, 1(2), 21–26. Retrieved from https://mbajournals.in/index.php/JoGM/article/view/201