Global Business and Cross-Cultural Diversity: Globalisation and Business Changes and Values

Abstract

The phenomenon of globalisation nowadays has attracted more significant global attention than perhaps any other issues. Globalisation manifests itself in various aspects of life: economic, political, social and cultural.

These are the dimensions of the international business environment. Globalisation is such a multifaceted concept and process that it has big size advantages as well as disadvantages. This study discusses the concept of global managers in the context of cross-cultural diversity in the workplace. Today there is more emphasis on functional managers. The study also examines parochialism in the corporate business and things necessary for relationship-building and global success.