Digital Pharmaceutical Marketing: A Review

Abstract

The word ‘digital’ has become an important part of the everyday life. Digital era is moving at a faster rate and all sectors have been adapting to it. Moreover, other than the website, adoption to digital marketing has not been quite keen in pharma industry. In the present scenario. more pharmaceutical companies are using social media sites or ecommerce sites as a medium for digital marketing. This allows the customers to purchase products online and several companies are trying to understand true value of digital markering. This enables online purchase of products by the customers. There are some organizations that are amalgamating a border spectrum of marketing strategies. There are some manufacturing units that cannot sell their products online as they are the drugs prescribed by medical personnel. For example, Hetero Drugs and Cipla, are using YouTube channel during pandemic of COVID-19. Pfizer is active and responsive to the customers via social networking platforms. YouTube, Facebook and Twitter were used to communicate with customers. Companies like Johnson and Johnson, Quantum Pharmaceuticals and The Specials Lab, North East use social media to digital marketing and sell their products online.