Retail Sector in India: Challenges Ahead—A Conceptual Study

Authors

  • Hardeep Singh Assistant Professor & Head (T&P)
  • Bikram Pal Singh

Keywords:

Challenges, consumer, foreign direct investment (FDI), India, retailing, retailer, market

Abstract

Retailing includes all the activities involved in selling goods or services directly to final consumers
for personal, Nonbusiness use. Retailing in India is one of the pillars of its economy and accounts for
14 to 15 percent of its gross domestic product (GDP). This paper provides full information about
retailing industry in India. Need of this study has been created to study the meaning; importance; and
challenges of Indian retailing. Research methodology used in this research paper is based on
secondary data collected from various source such as books; journals; magazines; research paper;
websites and primary data collected with the help of telephonic interactions; face to face interviews
and survey results collected with the help of questionnaires. In this paper our main focus is to
highlight the retailing industry in India

Additional Files

Published

2021-09-04

How to Cite

Singh, H., & Singh, B. P. . (2021). Retail Sector in India: Challenges Ahead—A Conceptual Study . NOLEGEIN-Journal of Global Marketing, 4(1). Retrieved from https://mbajournals.in/index.php/JoGM/article/view/768

Issue

Vol. 4 No. 1 (2021): NOLEGEIN Journal of Global Marketing

Section

Research Paper