NOLEGEIN-Journal of Global Marketing http://mbajournals.in/index.php/JoGM MBA Journals (Consortium eLearning Network Pvt Ltd) en-US NOLEGEIN-Journal of Global Marketing 2581-9666 Life Made Easy Through Online http://mbajournals.in/index.php/JoGM/article/view/638 <p><em>The latest development in technology has paved a way for the budding entrepreneurs to be </em><em>independent with the help of information and technology used in banking sectors throughout </em><em>the world. Surviving in the E-commerce competition, which is no less than is war. Surviving it </em><em>requires outstanding strategies. You must be prepared for challenges and strive for growth at </em><em>every stage of your business, and ultimately, this will provide you with the best possible </em><em>chance. As this pandemic situation has negative monetary effect, the study focuses on </em><em>channelizing the small business sectors which can lift the negative monetary to a positive </em><em>economic situation by adopting themselves into this technical era. </em></p> B. Suchithra M. Sangeetha Copyright (c) 2020 NOLEGEIN-Journal of Global Marketing 2020-12-15 2020-12-15 1 3 Relationship Between Demographic Factors and Investment Behavior of Investors in the Stock Market of Nepal http://mbajournals.in/index.php/JoGM/article/view/640 <p><em>This article shows investors’ behavior of investment on stock market of Nepal Stock </em><em>Exchange (NEPSE). The study was done using structured questionnaire administered to 120 </em><em>individual investors. The result shows that investors in Nepal are highly interested in </em><em>investing in stocks of commercial banks and family/friends are their major source of </em><em>awareness about investment in stock market. Capital appreciation is key factor in decision </em><em>making for investment in stock market. Market value and capital gains are selected by most </em><em>respondents as key factors in deciding to buy a particular share and decision in selecting a </em><em>company. Moreover, no significant relationship was found between demographic variables of </em><em>investors with investment decision. Belief that luck plays a role in profit/loss from investment </em><em>decision was found to follow a normal distribution concentrating mostly on neutral side with </em><em>no association among demographic variables. </em></p> Asmita Gnimire Copyright (c) 2020 NOLEGEIN-Journal of Global Marketing 2020-12-15 2020-12-15 11 18 Biomimicry: A Boon in Pharma Sector http://mbajournals.in/index.php/JoGM/article/view/641 <p><em>Business management is influenced by subjects of many natural and social sciences, a highly </em><em>interdisciplinary field. Looking from a new angle, there seems to be an increasingly </em><em>biomimetic influence. Biomimicry is an applied science that examines nature, its models, </em><em>systems, processes, and elements to emulate or take inspiration from, in order to solve human </em><em>problems. Mother nature has proven its ability to teach us about systems, materials, </em><em>processes, structures and aesthetics. By going more deep into the application of biomimicry </em><em>and how nature solves problems that are experienced today, we will be able to extract timely </em><em>solutions from it to build a more sustainable environment through comparison and </em><em>examination of existing biomimetic applications. This paper reveals on distinct approaches to </em><em>biomimicry that have evolved and attempts to specifically investigate strategies for </em><em>sustainable innovation. Those strategies are inspired by the development of unsophisticated </em><em>living systems (ecosystem level), their material properties (organism level) and their </em><em>possibility to adapt to changes in the environment (behavioral level). Biomimicry and </em><em>innovation is the gateway through which new products are developed and results in more </em><em>businesses which can be sustained and lead to the development of the organization. </em></p> Ganesh Radhakrishnan Copyright (c) 2020 NOLEGEIN-Journal of Global Marketing 2020-12-15 2020-12-15 19 25 Economic Analysis of Advertising Agency Services http://mbajournals.in/index.php/JoGM/article/view/642 <p><em>We address a longstanding puzzle surrounding the unbundling of services occurring over </em><em>several decades in the US advertising agency industry: what accounts for the shift from </em><em>bundling to unbundling of services and the slow pace of change? Using Evans and Salinger’s </em><em>(2005, 2008) cost-based theory of bundling, we develop a simple model of an agency’s </em><em>decision to unbundle as a tradeoff between the fixed cost to the advertiser of establishing a </em><em>relationship with an agency and pecuniary economies of scale available from providing </em><em>media services. The key predictions of the model are supported by an econometric analysis of </em><em>cross-sectional and pooled data from the quinquennial US Censuses conducted between 1982 </em><em>and 2007. Agencies are more likely to unbundle with increasing size and diversification, but </em><em>are less likely to do so with increasing age. Longitudinal growth in unbundling is partially </em><em>explained by increases in media prices overtime. </em></p> Dr. Mohit Chandra Copyright (c) 2020 NOLEGEIN-Journal of Global Marketing 2020-12-15 2020-12-15 26 31 Digital Pharmaceutical Marketing: A Review http://mbajournals.in/index.php/JoGM/article/view/639 <p><em>The word ‘digital’ has become an important part of the everyday life. Digital era is moving at </em><em>a faster rate and all sectors have been adapting to it. Moreover, other than the website, </em><em>adoption to digital marketing has not been quite keen in pharma industry. In the present </em><em>scenario. more pharmaceutical companies are using social media sites or ecommerce sites as </em><em>a medium for digital marketing. This allows the customers to purchase products online and </em><em>several companies are trying to understand true value of digital markering. This enables </em><em>online purchase of products by the customers. There are some organizations that are </em><em>amalgamating a border spectrum of marketing strategies. There are some manufacturing </em><em>units that cannot sell their products online as they are the drugs prescribed by medical </em><em>personnel. For example, Hetero Drugs and Cipla, are using YouTube channel during </em><em>pandemic of COVID-19. Pfizer is active and responsive to the customers via social </em><em>networking platforms. YouTube, Facebook and Twitter were used to communicate with </em><em>customers. Companies like Johnson and Johnson, Quantum Pharmaceuticals and The </em><em>Specials Lab, North East use social media to digital marketing and sell their products online. </em></p> Ganesh Radhakrishnan Copyright (c) 2020 NOLEGEIN-Journal of Global Marketing 2020-12-15 2020-12-15 4 10