STUDY ON RECENT TRENDS IN SALES PROMOTION IN INDIA

Abstract

Deals Promotions have frequently been utilized by brands to upscale their selling and get good profit.  One of the reasons for customer advancement is to inspire an immediate effect on the clients. As the merchants collaborate with clients frequently and specifically than the maker, it would be profitable conduct of the firm's. Marketers use sales promotions to boost sales. Sales promotion tools vary in their effectiveness to evoke different sales responses. Companies have a specific goal when they choose to use any promotional tool. Many researchers believe that sales promotions are zero sum game. Unlike in the West, in India brand loyalists outnumber price buyers by 200%. The study reveals that sales promotions, in India, do not help in category expansion. They are effective measures for inducing brand switching, stock piling, and purchase acceleration. This paper can give knowledge about the current limited time works on being completed in this aggressive time, particularly in Indian corporate situation.