The Adoption of Electronic Payment Systems in Selected Indian Rural Region: An Overview of West Godavari District, Andhra Pradesh

Authors

  • V. Sridhar Assistant Professor
  • V. Sandeep Research Scholar

Keywords:

Rural economy, electronic payments, adoption, technical infrastructure, literacy rate

Abstract

Rural economy plays a crucial role in the Indian financial sector, as it constitutes 70% of the work force with 46% of national income. The economic progress of the Andhra Pradesh state has major contribution from rural regions, which constitutes 66.64% population. Current work focuses on the West Godavari which has 95% rural population, a district of Andhra Pradesh. This work studies the adoption level of electronic payments in this selected rural segment. Adoption level depends on variables such as literacy rate, technical infrastructure, flexibility etc. It also studies about issues faced while performing electronic transactions. The primary data was collected from respondents with the help of questionnaire.

Published

2020-12-15

How to Cite

V. Sridhar, & V. Sandeep. (2020). The Adoption of Electronic Payment Systems in Selected Indian Rural Region: An Overview of West Godavari District, Andhra Pradesh. NOLEGEIN- Journal of Information Technology &Amp; Management, 3(2), 7–12. Retrieved from https://mbajournals.in/index.php/JoITM/article/view/634