Strategic Approach for Effective Corporate Communications

Abstract

A good internal communication strategy is an important aspect. There is is a clear flow of communication, the organization has highly committed and well-trained employees. Effective communication also promotes a tenacious culture that leads to a higher output. There is a need to have an open and transparent communication system in place for smooth functioning of the organization which allows an effective exchange of ideas and information between multiple hierarchical levels, workgroups, and teams. This is the most effective tool for the management to play an important role in the overall development of the organization, performance management and maintain harmony among the employees.