Tourism Market in India—Comparative Analysis

Abstract

To promote tourism in India, initiatives are taken by the state and central authorities. Gaps in the centralized promotional campaign, “Incredible India”, are identified. The methodology includes collection of secondary data and discursive analysis. Information relevance, promotion strategy, and key events and places were used for the comparative analysis for the purposes of the article. The mentioned three factors need to be added to the centralized campaign, to give a holistic picture of India. The article is unique as it is the first time that identification of gaps in the centralized campaign is done.