http://mbajournals.in/index.php/JoKSM/issue/feed NOLEGEIN- Journal of Leadership & Strategic Management 2020-12-02T10:10:48+00:00 Journal Manager supriya@celnet.in Open Journal Systems http://mbajournals.in/index.php/JoKSM/article/view/594 Leadership Lessons 2020-12-02T07:38:44+00:00 Gurmeet Singh Sarla rijak1@gmail.com <p><em>Administration, managerial skills and leadership are different concepts. A good leader is </em><em>multi-skilled and has leadership qualities and traits. It is not necessary for a great leader to </em><em>have all the leadership traits; every great leader has a unique leadership style. A good leader </em><em>understands the concept of motivation, keeps his/her people motivated and has a positive </em><em>attitude towards them. Autocratic, directive, participative and democratic are the various </em><em>leadership styles and no single leadership style is correct all the time and the leader needs to </em><em>change and adopt the style to fit the situation. A healthcare facility is a complex organisation, </em><em>and the physician and the administrator of a hospital have different perspectives. Leaders </em><em>require managerial skills in the form of technical skills, human skills and conceptual skills. </em><em>As the leader climbs up higher on the hierarchy ladder, his/her technical skills become </em><em>proportionately less important and his/her human and conceptual skills become more </em><em>important. This review article describes the various qualities, traits, styles of leadership and </em><em>stresses upon the need of healthcare worker learning about hospital administration and </em><em>leadership when appointed as an administrator in a healthcare facility.</em></p> 2020-12-02T00:00:00+00:00 Copyright (c) 2020 NOLEGEIN- Journal of Leadership & Strategic Management http://mbajournals.in/index.php/JoKSM/article/view/595 Emerging Dimension of Management Education in India 2020-12-02T08:28:28+00:00 Madhavi Kumari madhavikumari.1360@gmail.com Shayam Chandra Gupta madhavikumari.1360@gmail.com <p><em>Management education is considered as elitist as it attracts young men and women who are </em><em>usually motivated by the positive consequences associated with management education. In </em><em>India, higher education, especially management education, is witnessing an exponential </em><em>growth in terms of number of institutes imparting management education which are usually </em><em>termed as business school. The management education plays an essential role in today's </em><em>dynamic business environment. The rapid trend of globalization and technological changes </em><em>have made difficult for organizations to survive in the competitive world. As a result, the </em><em>importance of management education has been increased many folds. Business executives </em><em>need to update their skills due to sudden changes in the external environment. Due to the </em><em>increasingly complex nature of organization and businesses, there is a need that the business </em><em>schools impart relevant, currents and cutting-edge knowledge to the students. The business </em><em>and management education could play a pivotal role in social uplift and triggering the </em><em>entrepreneurial spirit in a society. The business schools face several challenges in terms of </em><em>imparting quality education. External environmental forces and stakeholders continuously </em><em>put pressure on the business schools to adapt the changes happening in the business world. </em><em>In order to meet the challenges of the future, the reform of the higher education could be </em><em>unavoidable. The education institutions need to strive to achieve balance between the </em><em>education cost and the quality. </em></p> 2020-12-02T00:00:00+00:00 Copyright (c) 2020 NOLEGEIN- Journal of Leadership & Strategic Management http://mbajournals.in/index.php/JoKSM/article/view/596 Central Initiatives of Organizational Leaders for Economical Solace in Post-COVID Situation 2020-12-02T09:09:59+00:00 Dr. Rudrarup Gupta rudrarupgupta21@gmail.com <p><em>The dexterity of a nation like India vastly depends upon the substantial growth of economy </em><em>where the real flow of accomplished tasks is truly comparable with the available financial </em><em>affluence in deed. That is why all the trained organizational leaders are absolutely concerned </em><em>regarding the same, and they are undoubtedly advisable to enhance the productivity, and </em><em>prior to that, they are largely aiming at the eight pieces of marketing, such as price, product, </em><em>place, promotion, people, process, performance and positioning. That is how they are trying </em><em>to measure the present stature of economy and they will be regulating upon the production </em><em>accordingly. But the fact is that they have already been obstructed by “Murderous COVID- </em><em>19”. On the other hand, this uneven situation can never stop this everlasting process of </em><em>business which depends upon buying and selling, respectively. That is the reason why they </em><em>are searching the best solution and converting the same as per online methodology where the </em><em>business strategies will be remained the same but the process will be invariably different. As </em><em>a matter of the fact would be both leaders and followers will be more refined from the </em><em>perspective of exclusive implementation, and they will be really alert about the execution as </em><em>well. In other words, this process needs the modern technology and high-end global networks </em><em>which shall be truly advantageous not only to ensure the noticeable business promotions but </em><em>to elevate the sound financial growth and their impactful utilization for successful global </em><em>commercial elasticity of demand. </em></p> 2020-12-02T00:00:00+00:00 Copyright (c) 2020 NOLEGEIN- Journal of Leadership & Strategic Management http://mbajournals.in/index.php/JoKSM/article/view/597 Tourism Market in India—Comparative Analysis 2020-12-02T09:30:18+00:00 Ganesh Radhakrishnan 20134rg@gmail.com <p><em>To promote tourism in India, initiatives are taken by the state and central authorities. Gaps </em><em>in the centralized promotional campaign, “Incredible India”, are identified. The </em><em>methodology includes collection of secondary data and discursive analysis. Information </em><em>relevance, promotion strategy, and key events and places were used for the comparative </em><em>analysis for the purposes of the article. The mentioned three factors need to be added to the </em><em>centralized campaign, to give a holistic picture of India. The article is unique as it is the first </em><em>time that identification of gaps in the centralized campaign is done. </em></p> 2020-12-02T00:00:00+00:00 Copyright (c) 2020 NOLEGEIN- Journal of Leadership & Strategic Management http://mbajournals.in/index.php/JoKSM/article/view/598 Corona Response: The Case Study of Bhabhiji Papad 2020-12-02T10:10:48+00:00 Dr. Trilok Kumar Jain jain.tk@gmail.com <p><em>This is a business case study. It is about how a company saw opportunity in Covid19 and </em><em>launched new product to meet the market demand. Due to Covid19, there is a demand of </em><em>products that develop immunity. Bhabhi ji papad launched a product that builds immunity. </em><em>This product got lot of media attention. The product was launched by central minister Mr. </em><em>Arjun Ram Meghwal. The case study is designed to help the readers to discuss the </em><em>situation.</em></p> 2020-12-02T00:00:00+00:00 Copyright (c) 2020 NOLEGEIN- Journal of Leadership & Strategic Management