A Study to Understand the Customer Pattern and Resolve Customer Issues

Authors

  • aishwarya Johari student

Keywords:

customer pattern, customer behavior and expectations, customer feedback

Abstract

Understanding what the customers want and expect from an organization is the key to a satisfied customer. It is a highly structured, continuous, and consistent process which needs regular supervision. Here, with the help of a questionnaire, an attempt has been made to ascertain the requirements, behavior and the expectations of the customers from a logistics firm called Delhivery. The survey helps the company to learn about its competitors and the areas where it needs improvement.

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Published

2019-02-04