A Study to Understand the Customer Pattern and Resolve Customer Issues
Keywords:
customer pattern, customer behavior and expectations, customer feedbackAbstract
Understanding what the customers want and expect from an organization is the key to a satisfied customer. It is a highly structured, continuous, and consistent process which needs regular supervision. Here, with the help of a questionnaire, an attempt has been made to ascertain the requirements, behavior and the expectations of the customers from a logistics firm called Delhivery. The survey helps the company to learn about its competitors and the areas where it needs improvement.