AN ANALYSIS OF DATA DETERMINING THE FACTORS INFLUENCING CONSUMER PREFERENCES TOWARDS SMARTPHONES

Authors

  • Vaibhav Kumar Researcher

Keywords:

Smartphones, Measurement Model, purchase decision

Abstract

The aim of this research is to find out about the brand preference of smartphones. The increasing number of telecommunication networks and huge number of their subscribers has made Smartphones an important medium for communication. Switching Smartphone brands and updating one with latest technology in mobile brands has been in the increasing trend as well. Through this research, we can learn about the mobile brand preference of youth and help increase sales of various mobile brands.

Published

2019-06-28