To study human behavior while booking hotels through online website

Abstract

The e-commerce industry is spreading like a network. In the past few years, India has witnessed the immense growth in the online industry which somewhere affected the way tourists search and purchase those products plus transformed the dispersion of travel products. The emerging operators of online travel bookings represent a significant percentage of global travel sales which have become a global phenomenon. Online intermediaries in the travel industry are mostly convenience to the human and provides the various options and comparison of hotels, tourist places, travel destination, brand choices, prices. This research helps us to analyze the human's motivation and intention to search and book hotel deals through online travel intermediaries and understand online human behavior. A quantitative research method was employed to see how motivation mediated these factors toward booking intention and to measure the cognitive, emotional and social factors that influenced motivation. The results indicate two substantial factors that influenced motivation for humans were attitudes and perception in booking hotel deals online, which in turn, impacted their future intention.