NOLEGEIN- Journal of Management Information Systems 2020-12-12T05:47:02+00:00 Journal Manager Open Journal Systems Significant Role of Digital Marketing in Business Growth and Success in 2020 2020-12-07T10:16:18+00:00 Rahul J. Jadhav <p><em>In modern days of information explosion, digital marketing has become highly influencing </em><em>factor which has revolutionized the business and its marketing strategy as well. The </em><em>digital marketing has become an essential ingredient of the business growth in India. The </em><em>role of digital marketing and of content marketing specifically is a huge help to leverage&nbsp;</em><em>some free advertising and help your business grow. Digital marketing makes it simple to </em><em>target your exact customers. Focusing on your specific target customers increases both </em><em>customer satisfaction and revenue. </em></p> 2020-12-07T00:00:00+00:00 Copyright (c) 2020 NOLEGEIN- Journal of Management Information Systems Role Of I.T. In Pharma Industry (PSU) In India 2020-12-07T10:42:45+00:00 Ganesh Radhakrishnan <p>The pharmaceutical industry develops, produces, and markets drugs for use as medications. Pharmaceutical companies are allowed to deal in generic and / or brand medications and medical devices. They are subject to a variety of laws and regulations regarding the patenting, testing and ensuring safety and efficacy and marketing of drugs. Information Technology plays an important role in the economy in India and it gives good percentage growth to Indian GDP. Introduction of IT in India has made many changes in all the sectors, similarly in pharmaceutical industry. Introduction of IT brought many changes and has shown its impact towards the growth of the industry. This article throws light on the impact and role of IT on pharmaceutical industry in India.</p> 2020-12-07T00:00:00+00:00 Copyright (c) 2020 NOLEGEIN- Journal of Management Information Systems Adoption of Mobile Banking Among Users in Kathmandu Valley: Lens of Technological Acceptance Model 2020-12-07T11:17:01+00:00 Anjay Kumar Mishra Laxman Pokhrel Diksha Adhikari <p><em>Perception is the key for product selection. Mobile Banking is easily available options for </em><em>users which might make them confuse to think. The purpose of this research paper is to </em><em>examine the adoption of Mobile Banking among the user of Kathmandu Valley in 2020. This </em><em>study has applied cross-sectional research design. Correlation and standard deviation have </em><em>been calculated followed by reliability with Cronbach alpha. Hypotheses have been tested </em><em>using bivariate regression using OLS. The results indicate that perceived usefulness, attitude </em><em>towards mobile banking have a significant effect on behavior intention. Similarly, perceived </em><em>ease of use has a significant effect on attitude towards mobile banking. The findings of this </em><em>research can be helpful for researchers and managers. Managers can apply the findings to </em><em>prepare policies for mobile banking. Researchers can apply the findings to undertake more </em><em>relevant research incorporating more variables. In the Nepali context, the adoption of </em><em>internet banking in the customer of mobile banking has been studied for the first time. </em></p> 2020-12-07T00:00:00+00:00 Copyright (c) 2020 NOLEGEIN- Journal of Management Information Systems Data Integrity in the Pharmaceutical Industry 2020-12-11T04:57:11+00:00 Ganesh Radhakrishnan <p><em>Data should have consistency, completeness, accuracy which is the main requirement of data </em><em>integrity. Safety of data is abeyance of—GDPR (General Data Protection Regulation) </em><em>compliance – and security should be followed to regulatory compliance then such data </em><em>become data integrity. It is maintained by a collection of processes, rules, and standards </em><em>implemented till the finish product/drugs. Presently, the most discussed topic in the </em><em>pharmaceutical/healthcare industry is the Data Integrity. Pharmaceutical giants collapsed </em><em>due to data integrity issues. The senior management of the organizations should take data </em><em>integrity issues seriously and work on how to resolve them to avoid destructive things in </em><em>terms of business, reputation, trust, market value and many others by getting warning letters </em><em>or noncompliance reports issued from the regulatory agencies. This will provide information </em><em>about data integrity, regulatory requirements of data integrity, consequences of data integrity </em><em>issues, steps to be taken to prevent data integrity issues and discussion on warning letters </em><em>issued by regulatory authorities with graphical representation. </em></p> 2020-12-11T00:00:00+00:00 Copyright (c) 2020 NOLEGEIN- Journal of Management Information Systems Higher Education in India under COVID-19: Some Issues 2020-12-12T05:47:02+00:00 M. Ramulu <p><em>The novel corona virus has posed the challenge and given an opportunity to learn the many </em><em>things in Human life. Due to the corona virus, as of 15th may 2020 approximately 1.725 </em><em>billion learners i.e., 98.5 percent of student population in the world and about 285 million </em><em>students in India are greatly affected. No doubt, the pandemic has significantly disrupted the </em><em>higher education in the country. In view of this, presently country wide debate is going on </em><em>with regard to ways and methods of teaching to be implemented in the country. Some argue </em><em>that traditional way of classroom teaching is higher useful and the teacher can mould the </em><em>student as a learned and disciplined citizen. Other side in view of the COVID-19, the </em><em>continuing education through traditional class room teaching is difficult and students may </em><em>lose academic year. Alternatively the best way of providing education is only through </em><em>“online”. Hence all the educational institutions are advised to adapt “online” method of </em><em>teaching at all levels in the country. Since long, AICTE and UGC have been insisting to </em><em>adapt online mode of teaching, but most of the students and faculty reluctant to adapt new </em><em>method of teaching i.e., online, due to lack of technical knowledge, cost and network issues, it </em><em>has become challenge to both students and teacher to continue the education. However, the </em><em>pandemic has given challenge and opportunity to convert from offline to online mode of </em><em>teaching, now the society is experiencing the result. </em></p> 2020-12-12T00:00:00+00:00 Copyright (c) 2020 NOLEGEIN- Journal of Management Information Systems