The Doom Day at Johnson Retails Pvt. Ltd, Panjim, Goa
Keywords:
CSR, E-Business, home decor, MNCs, pioneer, retailAbstract
The beginning of the case highlights the glimpse Johnson Retails Pvt Ltd, one of the pioneers of Johnson Group of Companies headquartered in Goa. Every festive season they make an attempt to organize an event, aiming that they will encourage the customers to visit the store and attract them to buy the products. Vishwas, the Brand Manager of Johnson Retails Pvt Ltd, was supervising these events. He was heading the online department of the company. It was the Chaturthi Season and the company was up to organize one more event, as usual they do it every year. The meetings were organized and everyone was assigned with the duties of the event. The day came, where everyone was excited to see the results of the event. But the serious issue was brought into notice to Vishwas and now he has to take up a wise decision.