Crisis report on Zomato and Google gmail companies

Abstract

This report aims at focusing on two organisational crises that have been occurred over the past 12 months to analyse the way in which crises management has been carried out.  Zomato and Google are the two companies considered in this report as these companies have faced crises affecting their reputation (Bureau, 2018; Grelf, 2018). [2] The crisis management carried out in these two companies is analysed in this report through the application of theoretical frameworks like situational crisis communication theory, stakeholder theory, Public Relation (PR) models and storytelling. Possible recommendations for effective crises handling are provided in this report by comparing both the case studies.