Impact of COVID-19 on Social Media Marketing in Tamil Nadu
Keywords:
: COVID-19, social media apps, types of adsAbstract
The present research paper is focusing on quantifying the impact of COVID-19 on social media
marketing in Tamil Nadu which raises the COVID-19 pandemic has accelerated the adaptation of
social media marketing. The primary data on the field are collected through questionnaires and
secondary data were collected through internet and journals. A sample of 117 respondents is
collected from social media users, out of which, most of the respondents are of 21–30 age group. It
was founded that there is an increase in social media usage during lockdown. Thus, the study
concludes that there is a high increase of purchasing through social media during COVID-19
pandemic in Tamil Nadu which was not much before the happening of COVID-19 pandemic.