Company
About RRJoPBM
Editors
Authors
Subscribers
Research & Reviews: A Journal of Product & Brand Management
Research & Reviews: A Journal of Product & Brand Management is an international journal focused towards the rapid publication in the following areas of
- Building and defending growing market share
- Target marketing
- The elements of customer retention
- Understanding the buying process
- Understanding the risks of a new product launch
- Winning customer loyalty
- Brand Management
- Brand orientation
- Predictive analytics
- Brand community
- Brand engagement
- Brand implementation
- Product naming
- Visual brand language
Sections covered by this journal are review papers, research papers, interviews, news, companies/ institutions write-ups, short popular articles and case studies.
Features
- MBA Journals are meant to facilitate a cost effective access to the quality research findings in the domains of Management, Marketing, Finance, HRM, Business and Industries through the publication of online quality scholarly journals.
- MBA Journals are using the best available technology for the rapid & reliable online Publications and has a comprehensive manuscript & Journal Management System.
- Rapid online publication of papers, soon after their formal acceptance/ finalization.
- Provides an online three tier stringent but smooth review process, with a highly acclaimed editorial board.
- Free online open access to the abstracts of all articles.
Frequency
Online:
Jan-Apr , May- Aug , Sep - Dec
Print Compilation:
Once per year
Compilation of Abstracts
Jan – Feb , Mar- Apr , May -Jun, Jul-Aug, Sep- Oct, Nov-Dec
Pricing / Rates
Indian
Overseas
- Individual - Rs.3000/ Year
- Individual - Rs.2000/ Year
- Individual - $ 200/ Year
- Institutional - $ 300/ Year