About the Journal

NOLEGEIN-Journal of Advertising and Brand Management (NJABM)

ISSN: 2581-530X

Journal DOI: 10.37591/NJABM


Dr. Binod Sinha

Balaji Institute of Modern Management,Pune, India

Department of Management

Email - [email protected]

Click here for complete Editorial Board


NOLEGEIN-Journal of Advertising and Brand Management is a peer reviewed journal and provides a platform to discuss new issues in the area of Promotional Research and management. The journal also seeks to advance the quality of research by publishing papers introducing or elaborating on Sales promotions and Global advertising. It's a biannual journal, started in 2018. 

Focus & Scope Cover

  • Advertising theories and their relationship with practice
  • Media Research, advertising, and communications
  • Promotional Research and management
  • Cross-media research and management
  • Consumer research and advertisement analysis
  • Types of advertising
  • Sales promotions
  • Media and advertising approaches
  • Rise in new media
  • Crowdsourcing
  • Global advertising
  • Foreign public messaging
  • Diversification
  • New technology
  • Advertising research
  • Social media
  • Advertising and organizational responsibilities
  • Cognitive information models
  • Hierarchy of effects models
  • Foote, Cone, Belding (FCB) planning grid
  • Advertising planning
  • Careers in advertising management

Readership: Graduate, Postgraduate, Research Scholar, Faculties, Institutions 

Indexing: The Journal is index in Google Scholar, DRJI, SJIF (Under Process)

Submission of Paper: 

 All contributions to the journal are rigorously refereed and are selected on the basis of quality and originality of the work. The journal publishes the most significant new research papers or any other original contribution in the form of reviews and reports on new concepts in all areas pertaining to its scope and research being done in the world, thus ensuring its scientific priority and significance.

Manuscripts are invited from academicians, students, research scholars and faculties for publication consideration.

Papers are accepted for editorial consideration through email [email protected]

Subject: Global advertising & Advertising and organizational responsibilities

Plagiarism: All the articles are checked through Plagiarism Software before publication.  

Abbreviation: NJABM

Frequency: Two issues per year

Publisher: MBA Journals (Consortium eLearning Network Pvt Ltd)

Publisher Address: A-118, Level I, Sector-63, Noida, Uttar Pradesh-201301, India

Phone no.: +91-120-478-1218 

Email: [email protected][email protected]