Li Jiahui, & Astratova, Galina V. (2024). Demographic Characteristics of The Purchasing Behavior of Jinhua Ham, A Local Specialty Product, Based on Online and Offline Puffery Context. NOLEGEIN-Journal of Advertising and Brand Management, 7(1), 29–33. https://doi.org/10.37591/njabm.v7i1.1395