Growing Use of Next-Door Faces and Transformation to The Digital Age: A Study on Arrival of New Practices In the Indian Advertising Industry. NOLEGEIN-Journal of Advertising and Brand Management, [S. l.], v. 7, n. 1, p. 11–20, 2024. Disponível em: https://mbajournals.in/index.php/JoABM/article/view/1394. Acesso em: 29 jul. 2026.