The Influence of Social Media on Consumer Purchase Intentions and Behavior: An Empirical Study in India. NOLEGEIN-Journal of Advertising and Brand Management, [S. l.], v. 9, n. 1, 2026. Disponível em: https://mbajournals.in/index.php/JoABM/article/view/1778. Acesso em: 29 jul. 2026.