A Study on Impact of Pricing Strategy on Customer PurchaseIntention with reference to FMCG products. NOLEGEIN-Journal of Advertising and Brand Management, [S. l.], v. 9, n. 2, 2026. Disponível em: https://mbajournals.in/index.php/JoABM/article/view/1991. Acesso em: 18 aug. 2026.