LI JIAHUI; ASTRATOVA, GALINA V. Demographic Characteristics of The Purchasing Behavior of Jinhua Ham, A Local Specialty Product, Based on Online and Offline Puffery Context. NOLEGEIN-Journal of Advertising and Brand Management, [S. l.], v. 7, n. 1, p. 29–33, 2024. DOI: 10.37591/njabm.v7i1.1395. Disponível em: https://mbajournals.in/index.php/JoABM/article/view/1395. Acesso em: 16 apr. 2026.