RADHAKRISHNAN, G. The Impact of Color and Neuromarketing on Purchasing Preferences. NOLEGEIN-Journal of Advertising and Brand Management, [S. l.], v. 7, n. 2, p. 38–43, 2024. Disponível em: https://mbajournals.in/index.php/JoABM/article/view/1447. Acesso em: 16 apr. 2026.