RAHUL SEN; CHAYANI MUKHERJEE; KOUSTAV DAS; SOUDIP ROY. Viral Branding Meets Market Complexity: The Prime Hydration Case Across Western and Indian Consumer Landscapes. NOLEGEIN-Journal of Advertising and Brand Management, [S. l.], v. 8, n. 2, p. 27–34, 2025. Disponível em: https://mbajournals.in/index.php/JoABM/article/view/1717. Acesso em: 16 jun. 2026.