CHANDRA, D. M. The Role of Media in Advertisement Effectiveness. NOLEGEIN-Journal of Advertising and Brand Management, [S. l.], v. 3, n. 2, p. 37–46, 2020. Disponível em: https://mbajournals.in/index.php/JoABM/article/view/571. Acesso em: 16 jun. 2026.