DR SANJAY SHRIVASTAVA; SMITA RAJ JAIN. The Theoretical Understanding of Integrated Marketing Communication Strategy: An Approach. NOLEGEIN-Journal of Advertising and Brand Management, [S. l.], v. 6, n. 2, p. 14–17, 2023. Disponível em: https://mbajournals.in/index.php/JoABM/article/view/1250. Acesso em: 16 may. 2024.