GANJRE, K. A Study on Essence of Integrated Marketing Communication (IMC) for Organisations in Indian Context. NOLEGEIN-Journal of Advertising and Brand Management, [S. l.], v. 2, n. 1, p. 1–9, 2019. Disponível em: https://mbajournals.in/index.php/JoABM/article/view/334. Acesso em: 28 apr. 2024.