Li Jiahui and Astratova, Galina V (2024) “Demographic Characteristics of The Purchasing Behavior of Jinhua Ham, A Local Specialty Product, Based on Online and Offline Puffery Context”, NOLEGEIN-Journal of Advertising and Brand Management, 7(1), pp. 29–33. Available at: https://mbajournals.in/index.php/JoABM/article/view/1395 (Accessed: 18 May 2024).