[1]
“Viral Branding Meets Market Complexity: The Prime Hydration Case Across Western and Indian Consumer Landscapes”, NJABM, vol. 8, no. 2, pp. 27–34, Aug. 2025, Accessed: Jul. 29, 2026. [Online]. Available: https://mbajournals.in/index.php/JoABM/article/view/1717